Serotoninn
The online store of an independent womenswear label founded by designer Lena Schnelle, where glam meets grunge in limited-edition drops.
About Serotoninn
Serotoninn is the online store of an independent womenswear label rooted between Germany and Kyiv. Its limited-edition pieces are produced in small series with local manufacturers, and the shop presents best sellers like the Sunna dress and Velvet Witch corset with euro pricing, alongside drops such as the Quarpa capsule.
The design leans into the brand's rebellious identity with torn-paper collages, spray-painted graphics, oversized condensed lettering and campaign stills from The Revival, a fashion film nominated for Best Costume Design at the London Fashion Film Festival.
Color palette
Typography
Website details
/all-products, /frontpage, /about
An email-entry form invites visitors to subscribe, and the interface carries cookie consent controls alongside a menu, category links and search.
The homepage is media-heavy, with 569 image elements and 31 video elements in the delivered markup, mixing product photography with filmic campaign footage.
The palette stays light, an ivory ground with black type and vivid red accents, while parenthetical labels, torn edges and spray-paint marks give the layout a grungy editorial rhythm.
The stylesheet defines a responsive layout with desktop breakpoints around 1024px, tablet breakpoints around 768 and 1023px and mobile breakpoints around 767px.
The site runs on WordPress, with jQuery and Swiper in the delivered code and GSAP 3.14.2 with ScrollTrigger, SplitText and Lenis bundled in its theme loader.
